Wednesday, 19 November 2008

Starting or Building a Business? Why You Should Use Teleseminars as Part of Your Marketing Strategy

The news is full of reports about companies downsizing and laying off staff. These persistent reports may cause you to think that now, during an economic downturn, is just about the worse time to get into business.

If you think so you're right. Remember the words of Henry Ford:

"If you think you can do a thing or think you can't do a thing, you're right."
Henry Ford

And you're also wrong. There will be many entrepreneurs and business owners who will become even wealthier during this recession. Some will be in a position to take advantage of low-cost acquisitions and others just because they decided to structure their business differently.

If you're already in business and are worried about the future then it is important to remain calm and focused. It's also important to continue to strive to grow your business. If you're not striving to grow your business then your business then your business will certainly decline and perhaps fail altogether.

This is a time when many businesses look to reduce their marketing budget. It may be necessary to do this but you should still seek creative ways to maximise your exposure. One of the easiest, most economical ways to promote and market the products and services of your business is through teleseminars. Best of all, no matter what business you're involved in you can use teleseminars as part of your marketing and promotion strategy.

Here are just five ideas to get you started.

1. Book Promotions

Writing a book is actually a great way to promote yourself and your business. There are several different publishing routes you can go down but whether or not your book is a success will depend upon the number of your sales you achieve. You can certainly boost the number of sales of your book by hosting a series of teleseminars as part of your marketing strategy.

Teleseminars of this nature are designed to "explain" your book and so can be used as the foundation of a course. Also, when individuals consume your book in this manner they have a greater understanding of its content and get to know you, the author, more intimately. So when you publish other books and create other products you'll have a bigger audience ready to purchase.

2. Preview Promotions

Interestingly, teleseminars can be used to promote a teleseminar course or program whether the course/program is taught by one person or several experts. Such teleseminars serve as an introduction to the material and the individuals presenting the material.

Teleseminars are also very effective in promoting offline events. Again they provide a virtual platform that allows individuals to get to know the speakers and learn enough about what they will be presenting that it whets their appetite for the main event. They also help to build excitement about a particular event.

3. Question and Answer (Q and A) Calls

It is inevitable that if you deliver a course your participants will have questions. Allocating separate teleseminars to deal with questions can be really helpful to your students. It boosts their understanding of the material and improves retention rates. Even if only a small percentage of individuals ask questions, you can be sure that many more will actually benefit.

Q and A calls can also be used to help your customers gain a better understanding of a product they have purchased and or to address regularly asked questions about their purchase.

The questions which arise as part of these teleseminars can also extremely useful in helping you to improve your course or other product.

4. Prospecting Calls

A key component of a teleseminar is of course your message. So if you have a content-rich message to share you can invite prospective clients to listen to a weekly teleseminar so that they can get to know you better and evaluate whether or you'd be a good fit.

These calls can also be archived to create a rich body of material which you can re-purpose in a multitude of ways to further promote your business.

5. Kick-Start Training

When a client purchases a course they are usually very excited about the prospect of learning and the new material they will be exposed to. Then they see all the new material and overwhelm sets in. They can be at a loss as to where to start and the best way to tackle all the material that is presented.

A teleseminar which can be recorded and made available in the members' area of the particular course or program or even burnt onto a CD and posted along with the course materials can be very helpful. Naturally, this type of kick-start training can also be done as a live event.

Kick-start training can make the difference between someone deciding that your course or program was not for them after all and asking for a refund or lasting the course.

To gain access to a FREE two hour plus training call together with a truly comprehensive Study Guide packed with Case Studies and practical advice simply visit:

Successful Teleseminar Secrets Preview

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