Goal Achievement: Wanting versus Having

In marketing it is widely taught that you should find a need and fill it. However, Ted Nicholas, Direct Marketing Mentor and author of "Magic Words that You Bring You Riches" disagrees:

"If you're a salesperson then you need to be able to identify people's wants. The way to great wealth, it's said, is to find a need and fill it… My life's experience is that's the fastest way to go bankrupt that I know – to find a need and fill it. What you have to do in order to find great wealth is find a want and fill it."

However, when you want to manifest something in your life identifying what you want is only part of the process. Manifestation occurs first in the mind and then in the physical plane.

"If you can see it in your mind then you can hold it in your hand."

Therefore, once you know what you want you need to claim it. If you simply want something you will end up feeling frustrated because you will only be successful in experiencing "wanting".

If success is what you desire then walk, dress and otherwise behave like the person you are aspiring to be. Actor Cary Grant said:

"I acted like Cary Grant for so long I became him."

I hear you say, "But I feel like a fake". That's because you are still in the wanting phase and because you believe that success is not yours to have.

If you believe in your success then you would know it's just a matter of time before you physically have what you equate with success. The challenge is to hold on to the image of what you want in your mind. This requires focus and concentration and, let's face it, these are qualities that require effort to master especially in today's world when there are so many other things to occupy your attention. You allow your senses to restrain you and the bigger your goal the more challenging will be your quest to hold the image of what you want in your mind.

Still, the choice is yours - want it or have it?